Have you ever been faced with the task of having to write an email promotion of some sort in business and then realized that you didn't know quite what to say or how to say it?
I discovered a new video course "Email Promos Exposed" by Michael Rasmussen which promised to solve that problem for me by walking you through the actual process of creating killer email promos step-by-step.
If you're in a hurry, just go ahead visit this URL to get instant free access to these videos:
I decided to see if Michael's videos live up to their promise by trying them out myself. There are 11 videos in total which I am reviewing. So far this is what I found:
*************************************************
Overall Quality
*************************************************
The first thing I noticed when I opened up the first video was the stunning production quality.
He has used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. (This is great tool which many people I have noticed are now utilising) The audio is great, and the graphics are very professional. These videos have been made by someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line.
Next...
*************************************************
THE ACTUAL VIDEOS THEMSELVES
*************************************************
Here's a brief summary of each video that I have found so far. Obviously it's impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it was covered.
If you're in a hurry, just go ahead visit this URL and you can get instant free access to these videos aswell:
http://tinyurl.com/65b9on
VIDEO 1 - INTRODUCTION
This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two very large checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he certainly knows his stuff.
This is a good lesson for anyone to get. Whenever you're teaching people how to do something, it's good to establish your credibility up front, so that there's no doubt about whether or not you're qualified to talk about the subject. Most product developers either skip or minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other marketer has bothered to mention. You'll learn things like:
* The mindset you need in order to write a killer promo
* The different tools you need before you get started
* How to keep your emails laser-focused
* How to create an outline that practically writes the email for you.
This was a fantastic video, and did a good job of kicking things off.
VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos... the subject line. The subject line is a confusing topic, because nobody's 100% sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of the mistakes that Michael mentioned in this video, but now I know better.
VIDEO 4 - THE OPENING
This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.
He also reveals:
* How to get people to keep reading your email once they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few paragraphs.
VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You'll also learn:
* How to write powerful bullets that make people curious and want to find out more.
* Simple formatting tricks for making your body copy easy to read.
* The secret of "bucket brigade copy" and how to use it in your email promos to force people to keep reading.
VIDEO 6 - THE CALL TO ACTION
This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don't know what to say. Michael talks about some of his favourite techniques for making that happen, and also reveals:
* The "magic question" to ask yourself that will make your close much more powerful.
* The secret of the "unanswered question" and why handling this is a surefire way to get people to act right away.
* The structure of a powerful close.
* Mistakes people make when creating their close.That's all I have reviewed so far but it has certainly whetted my appetite and I will review the remainder in my next blog.
Thanks for reading and check out the free link Successful Email Promotions to get your own copy of the video series.
No comments:
Post a Comment